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Balaji, based in Rajkot, Gujarat, India, manufactures and distributes potato chips and other grain-based bagged snacks in flavours such as Magic Masala. Started as a micro business it has evolved into a Rs 4000 crore company (according to third party valuation) of quality products with an indigenous taste. ==History== The story started in 1972, when Virani and his brothers Bhikhubhai, Chandubhai, Kanubhai and Meghjibhai migrated from a small village in Jamnagar district to Rajkot. Popatbhai Virani, a farmer who sold ancestral agriculture land and gave Rs. 20,000 to his sons to venture into business. Viranis invested money given by their father in farm equipments business, but could not succeed and lost the money.Chandubhai Virani and his brothers started wafer business from a canteen of a cinema hall in Rajkot in 1974. Till 1989, wafers used to be made at Virani's house and distributed in and around Rajkot city. 〔http://www.smeworld.org/story/featured/success-story-of-indian-entrepreneur-chandubhai-virani-balaji-wafers.php〕 By the overwhelming retail success they inspired to set a semi automatic plant. Instead of preparing wafers by the traditional frying method this semi automatic plant boosted the quality, taste and more sales also. The fame of taste reached to the whole Gujarat hence it was time to take over the whole Gujarat so the biggest automatic plant of Gujarat came into the picture. In the initial stage Balaji Group had set up their plant at Aji Vasad (Industrial Zone, Rajkot) with their new concept of making the potato chips. The main benefit they got is the readymade infrastructure availability due to which their cost is reduced to larger extent. They have operated over there around 20 to 22 years. The key elements behind the phenomenal success of Balaji are the strong fundamental values of Virani brothers, which chiefly include “Trust, Passion and Steady Hard Work!” Now Balaji Group has set up their new fully automatic plant near Metoda G.I.D.C. which is in the area of the village named Vajdi(vad) and also outside the town of Valsad. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Balaji Group」の詳細全文を読む スポンサード リンク
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